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PRINCIPLES AND APPROACH
Live Life Weight Loss PROTOCOL

Our body weight is determined by the amount of energy that we take in as food and the amount of energy we expend in the activities of our day.

Energy is measured in calories. If your weight remains constant, you are probably taking in the same amount of calories that you burn each day. If you're slowly gaining weight over time, it is likely that your caloric intake is greater than the number of calories you burn through your daily activities.However to specifically target fat loss other factors must be taken into consideration along with a maintenance program, which is completely different than the intervention program.

The body has four compartments of energy from which to draw to meet its metabolic needs: blood glucose, glycogen (stored glucose), muscle and fat. It draws on these reserves in a very specific order; first burning the glucose in the blood and next the glycogen reserve. Once the glycogen is exhausted, then and only then will it turn to the muscle and fat compartments. If we replenish the glycogen stores the fat-burning stops until it is once again depleted.

Two master metabolic hormones, insulin and glucagon, mediate how the body shifts from one compartment of energy to the next.

WHY conventional weight loss methods often fail

Any hypo-caloric diet will result in weight loss and most popular programs base their protocols on a "balanced diet". If we take the standard food guide recommendations of approximately 60% of calories derived from "good carbohydrates", 25% from protein and 15% from "healthy fats" and cut the amounts in half (keeping the ratio of macronutrients the same), we will have a "balanced diet" with one-half the calories. People will lose weight that way, but there are a few problems with this seemingly logical approach.

First, if we continue to replenish some of the glycogen stores every day (60% of calories coming from carbohydrates, most of which will be converted to glucose) our fat-burning will stop until that has been depleted. This will lead to an erratic weight loss.

Second, and more importantly, decreasing the minimal daily requirements of protein will lead to muscle loss. As blood glucose drops (from the hypo-caloric intake) the body will burn fat but will also break down muscle via gluconeogenesis as a way to maintain proper glucose homeostasis.

As we lose muscle our metabolism slows. Once people these have achieved their goal weight (and now with reduced muscle mass), what is the predictable result? They go back to eating "normal size" meals but their metabolism is slower, and they regain the weight, often times ending up heavier than when they started the diet.

WHY our weight loss approach is successful


Our protocol takes a simple approach - for a relatively short time we will use an "unbalanced diet".

We keep the minimum daily protein requirement the same (roughly 1/2 gram of protein per pound of lean body weight) and build the diet around this parameter. We have also added the adequate amount of fiber in our products to prevent constipation unlike other ketogenic protocols.

We give only the minimum amount of required protein and we do this to protect the muscle. Muscle gives your body its strength, shape and definition. It's also very metabolic, since each pound of muscle can burn up to 50 calories per day. The more muscle you have on your body, the more calories you burn 24 hours a day, seven days a week. Loss of muscle is simply unacceptable to us during a diet.

Next, if we want to lose fat it is logical that we would eliminate most fats from the diet (but giving ample amounts of essential fatty acids). Now we are left with carbohydrates. Because we do not want to replace glycogen stores, we keep these at a bare minimum, approximately 45 grams per day. This forces the body to stay in the "fat-burning mode" 24 hours a day.

Our dieters will consume 3 to 4 cups of non-starchy vegetables and 2 green salads daily. This will also provide fiber to prevent constipation as well as the recommended multi-vitamin, calcium, magnesium, potassium and sea salt to ensure proper electrolyte balance. We only provide what they would normally be getting from food groups that we are temporarily taking away (i.e. dairy, fruits and grains).